Student PSA and Reel/TikTok Contest on Fentanyl Awareness

"More than five people die every day from opioid overdoses in Arizona. Fentanyl’s potency and low cost means it is often laced with other illicit or counterfeit drugs. We want every young person in Arizona to know how to protect their friends and themselves from fentanyl. The PSA and Reel/TikTok competition is a way for us to empower creative youth to speak directly to their peers and potentially save a life.” - Attorney General Mayes

Fentanyl, a powerful synthetic opioid, has contributed to the rise of opioid overdoses nationwide. This competition seeks to engage the creativity and social responsibility of Arizona's youth in combating this crisis. The contest invites college and university students across Arizona to submit a public service announcement (PSA) and high school students to submit an Instagram reel or TikTok video focused on the dangers of the drug.

This is the second year the Arizona Attorney General’s Office is hosting a college PSA competition. Last years’ winning PSA, created by Macie Logan, effectively conveyed the risks of fentanyl using a combination of compelling visuals and powerful storytelling to resonate with other younger Arizonans. The PSA was featured as part of the Phoenix Student Film festival. 

PSA Competition (College/University Students):

ELIGIBILITY: Open to college and university students in Arizona over the age of 18.

THEME: The PSA should focus on educating the public about the dangers of Fentanyl.

SUBMISSION GUIDELINES: Video must be horizontal. PSA submissions should run 26 seconds in length (to allow for a 4-second tag to be added by the Attorney General’s Office.) Submit your videos on this page- see form below.

SUBMISSION DEADLINE: All entries must be submitted by 11:59 PM on November 30, 2025.

Note: Any information or statistics referenced must be from a reliable source such as the Centers for Disease Control and Prevention or the U.S. Drug Enforcement Administration. All material and submissions must include original content and cite appropriate sources.

Ownership rights of the winning PSA will transfer to the Attorney General’s Office. The Attorney General’s Office reserves the right to edit the PSA as needed.

Reel/TikTok Competition (High School Students):

ELIGIBILITY: Open to high school students in Arizona over the age of 13.

THEME: The Reel/Tik Tok should use a viral sound or trend to educate other youth about the dangers of Fentanyl.

SUBMISSION GUIDELINES: Video must be vertical. Video must use a viral sound or incorporate a trend. Reel/TikTok submissions should run 26 seconds in length (to allow for a 4-second tag to be added by the Attorney General’s Office.)

SUBMISSION DEADLINE: Tag your video “#AZAGAwareness” to submit on Instagram or TikTok. All entries must be submitted by 11:59 PM on November 30, 2025.  

Note: Any information or statistics referenced must be from a reliable source such as the Centers for Disease Control and Prevention or the U.S. Drug Enforcement Administration. All material and submissions must include original content and cite appropriate sources.

Ownership rights of the winning PSA will transfer to the Attorney General’s Office. The Attorney General’s Office reserves the right to edit the Reel/TikTok as needed.

For questions, please contact the Attorney General’s Office at: [email protected]