The majority of teen overdose deaths involve fentanyl. This epidemic is exacerbated by the fact that many counterfeit drugs are often laced with fentanyl without the user's knowledge. It’s a crisis that cannot be ignored.
The Arizona Attorney General’s Office wants to empower the state's college students to create messaging that really speaks to their peers and can save a friend’s life. Through a 30-second public service announcement (PSA) video, students can raise awareness of not only the dangers of fentanyl, but the unscrupulous ways it makes its way into the community and the people of Arizona.
This is a chance for students to show off their storytelling, video and editing skills, as well as have a huge impact on their generation.
WHO: College and university students throughout Arizona who are over the age of 18
WHAT: The Arizona Attorney General’s Office is hosting a PSA competition to promote awareness of the fentanyl crisis. PSA submissions should run 26 seconds in length. The Attorney General’s Office will add a 4-second end card.
WHERE: The selected PSA could be used in various ways including, but not limited to, statewide television commercials, social media, movie theaters, the Attorney General’s Office website, conferences, etc.
WHEN: All entries must be submitted by 11:59 p.m. on March 10, 2024. The video's premiere will likely be on May 7, National Fentanyl Awareness Day.
Note: Any information or statistics referenced must be from a reliable source such as the Centers for Disease Control and Prevention or the U.S. Drug Enforcement Administration. All material and submissions must include original content and cite appropriate sources.
Ownership rights of the winning PSA will transfer to the Attorney General’s Office. The Attorney General’s Office reserves the right to edit the PSA as needed.
Video format and submission
For questions, please contact the Attorney General’s Office at: [email protected]