Fentanyl Awareness Video Contest for College Students

The majority of teen overdose deaths involve fentanyl. This epidemic is exacerbated by the fact that many counterfeit drugs are often laced with fentanyl without the user's knowledge. It’s a crisis that cannot be ignored.

The Arizona Attorney General’s Office wants to empower the state's college students to create messaging that really speaks to their peers and can save a friend’s life. Through a 30-second public service announcement (PSA) video, students can raise awareness of not only the dangers of fentanyl, but the unscrupulous ways it makes its way into the community and the people of Arizona. 

This is a chance for students to show off their storytelling, video and editing skills, as well as have a huge impact on their generation.

Competition Details

Work individually or in a small group
Research, create and produce a 26-second PSA video on the dangers of fentanyl
Awardees’ PSA will be featured statewide in media, on the AG’s website, across social media and at conferences
 

WHO: College and university students throughout Arizona who are over the age of 18

WHAT: The Arizona Attorney General’s Office is hosting a PSA competition to promote awareness of the fentanyl crisis. PSA submissions should run 26 seconds in length. The Attorney General’s Office will add a 4-second end card.

WHERE: The selected PSA could be used in various ways including, but not limited to, statewide television commercials, social media, movie theaters, the Attorney General’s Office website, conferences, etc.

WHEN: All entries must be submitted by 11:59 p.m. on March 10, 2024. The video's premiere will likely be on May 7, National Fentanyl Awareness Day.

AWARD: the creator(s) of the winning PSA will receive special recognition from Attorney General Mayes. The winning PSA will be featured in a state-wide public service campaign, on the Attorney General’s Office website, across social media platforms, and at law enforcement conferences.

 

Note: Any information or statistics referenced must be from a reliable source such as the Centers for Disease Control and Prevention or the U.S. Drug Enforcement Administration. All material and submissions must include original content and cite appropriate sources.

Ownership rights of the winning PSA will transfer to the Attorney General’s Office. The Attorney General’s Office reserves the right to edit the PSA as needed.

Timeline

  • January 18, 2024: Submission open
  • March 10, 2024 at 11:59 p.m.: Submission window closes
  • March 11 – 29: Judging
  • April 8: Awardees notified
  • May 7: PSA premiere

Judging

  • All entries will be reviewed by a panel of judges
  • The Attorney General will review the semifinalists
  • The awardee will be announced at the Arizona Fentanyl Awareness Forum in May

Video format and submission

  • No longer than 26 seconds in length
  • Video should cut to black. Underlying music may run for an additional 4 seconds to allow for the end card
  • Submission through unlisted YouTube link in .mov or .mp4 file format and 1080p resolution
  • Must be in horizontal framing, but vertical will also be accepted in addition
  • Title of PSA: YourLastname_AZAGFentanylPSA24
  • Must be original student entrant work
  • Must raise awareness of the dangers of fentanyl
  • Shall not include offensive or illegal content
  • Shall not include any copyrighted, trademarked or branded materials. Students are encouraged to gather original content or visit a copyright-free music library. Involving the school band or choir is also an option.

 

For questions, please contact the Attorney General’s Office at: [email protected]

 

Contact Information