Attorney General Mayes Sues Uber
PHOENIX - Attorney General Kris Mayes announced today that Arizona is joining 22 state law enforcement agencies in a lawsuit previously filed by the Federal Trade Commission against Uber Technologies, LLC and Uber USA, LLC, the operators of the popular rideshare and delivery company. The lawsuit is pending in the United States District Court for the Northern District of California, and trial is currently scheduled for February 2027.
The lawsuit alleges that Uber used a variety of deceptive and unfair practices in offering and selling Uber One subscription services, which Uber promotes as saving money on rides and deliveries. Among other things, the lawsuit alleges that Uber improperly used negative option marketing tactics when it offered free trial subscriptions – a practice that automatically charges consumers if they do not cancel a free trial. The lawsuit alleges Uber misled consumers about the amounts they could save when subscribing to Uber One and that the companies made it extraordinarily difficult to cancel Uber One once enrolled. The complaint also alleges that Uber charged consumers before their billing date, including users whose free trial has not yet ended.
“Arizonans are fed up with big tech companies using deception to lock them into subscriptions and then making it nearly impossible to cancel,” said Attorney General Mayes. “We’re suing Uber for misleading Arizonans about subscriptions and for making it too hard to cancel. Big companies don’t get to trick people into paying for something they don’t want. My office will enforce the law and work to get Arizonans their money back.”
The Attorney General’s lawsuit seeks restitution, as well as penalties, costs, and an injunction against Uber for alleged violations of Arizona’s Consumer Protection Act and the U.S. Restore Online Shoppers’ Confidence Act.
"Massive companies like Uber will continue to take advantage of Arizona consumers with these ridiculously unfair and unlawful practices unless we do something about it," said Attorney General Mayes.
In addition to Arizona, the state coalition includes the attorneys general of Alabama, Connecticut, the District of Columbia, Illinois, Maryland, Michigan, Minnesota, Missouri, Montana, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Virginia, West Virginia, and Wisconsin, as well as the District Attorney for Alameda County.
This case is being handled for the Arizona Attorney General's Office by Senior Litigation Counsel Alyse Meislik.
If you believe you have been a victim of consumer fraud or unfair practices, you can file a consumer complaint by visiting the Attorney General’s website at www.azag.gov/consumer. If you need a complaint form sent to you, you can contact the Attorney General’s Office in Phoenix at (602) 542-5763, in Tucson at (520) 628-6648, or outside the Phoenix and Tucson metro areas at (800) 352-8431.
A copy of the complaint can be found here.