Who We Are
To protect the public from consumer fraud, antitrust and anti-competitive conduct. To provide advocacy and public education on consumer protection issues with an emphasis on fraud and abuse. To enforce tobacco laws and orders and to help reduce underage sale of tobacco products. To provide legal representation in judicial and administrative cases and legal advice and assistance in legislative and rule-making matter to state agencies.
Consumer fraud, as defined by Arizona law, is any deception, unfair act or practice, false statement, false pretense, false promise or misrepresentation made by a seller or advertiser of merchandise. In addition, concealment, suppression or failure to disclose a material fact may be consumer fraud if it is done with the intent that others rely on such concealment, suppression or nondisclosure. Merchandise may include any objects, wares, goods, commodities, intangibles, real estate or services.
The Arizona Attorney General has the authority to bring actions alleging violations of the Consumer Fraud Act and other state and federal consumer protection laws. A private citizen can also bring an action for a violation of the Consumer Fraud Act within one year from the date the claim arises.
If you believe you have been the victim of consumer fraud, you may file a consumer complaint. For consumer inquiries, or to request a complaint form, call (602) 542-5763 (Phoenix), (520) 628-6504 (Tucson), or toll-free outside of metro Phoenix, (800) 352-8431.
The Consumer Protection Section is made up of 4 units: