Attorney General Mayes Announces Student PSA and Reel/TikTok Contest on Fentanyl Awareness

Press Release - Attorney General Kris Mayes

PHOENIX – Attorney General Kris Mayes today announced a competition to promote awareness of fentanyl. The contest invites college and university students across Arizona to submit a public service announcement (PSA) and high school students to submit an Instagram reel or TikTok video focused on the dangers of the drug.  

"More than five people die every day from opioid overdoses in Arizona,” said Attorney General Mayes. “Fentanyl’s potency and low cost means it is often laced with other illicit or counterfeit drugs. We want every young person in Arizona to know how to protect their friends and themselves from fentanyl. The PSA and Reel/TikTok competition is a way for us to empower creative youth to speak directly to their peers and potentially save a life.”

Fentanyl, a powerful synthetic opioid, has contributed to the rise of opioid overdoses nationwide. This competition seeks to engage the creativity and social responsibility of Arizona's youth in combating this crisis.  

This is the second year the Arizona Attorney General’s Office is hosting a college PSA competition. Last years’ winning PSA, created by Macie Logan, effectively conveyed the risks of fentanyl using a combination of compelling visuals and powerful storytelling to resonate with other younger Arizonans. The PSA was featured as part of the Phoenix Student Film festival. 

PSA Competition (College/University Students):  

  • Eligibility: Open to college and university students in Arizona over the age of 18.  
  • Theme: The PSA should focus on educating the public about the dangers of Fentanyl.  
  • Submission Deadline: All entries must be submitted by 11:59PM on Sunday, November 30.  
  • Awards: The creator(s) of the winning PSA will receive special recognition from Attorney General Kris Mayes. The winning PSA will be featured on the Attorney General’s website, across social media platforms, and at law enforcement conferences.  
  • Submission Guidelines: Video must be horizontal. PSA submissions should run 26 seconds in length (to allow for a 4-second tag to be added by the Attorney General’s Office.)  
Click Here for More Info on PSA Competition (and Submission Form)

 

Reel/TikTok Competition (High School Students):

  • Eligibility: Open to high school students in Arizona over the age of 13.  
  • Theme: The Reel/Tik Tok should use a viral sound or trend to educate other youth about the dangers of Fentanyl.  
  • Submission Deadline: Tag your video “#AZAGAwareness” to submit on Instagram or TikTok. All entries must be submitted by 11:59PM on Sunday, November 30.  
  • Awards: The creator(s) of the winning Reel/TikTok will receive special recognition from Attorney General Kris Mayes and will be featured on the Attorney General’s social media platforms. 
  • Submission Guidelines: Video must be vertical. Video must use a viral sound or incorporate a trend. Reel/TikTok submissions should run 26 seconds in length (to allow for a 4-second tag to be added by the Attorney General’s Office.) 
Click Here for More Info on Reel/TikTok Competition

 

The Attorney General’s Office encourages all eligible students to participate in this valuable opportunity to make a difference in their communities and across the state. This competition is part of the office’s ongoing efforts to address the opioid crisis and enhance community safety.  

For questions, please contact the Attorney General’s Office at: [email protected]

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