Attorney General Mayes Announces Largest Big Tech Settlement in History

PHOENIX – Today, Attorney General Mayes announced a landmark $17.1 billion multistate settlement with Meta Platforms, Inc.—one of the largest state consumer protection settlements in history outside the Big Tobacco settlements of the 1990s. In addition to the payment, Meta must implement a sweeping set of safety features designed to protect children on Instagram and Facebook.

The agreement resolves claims by 48 other States and D.C., Guam, Puerto Rico, and the U.S. Virgin Islands that the company designed Instagram with addictive features, knowingly exposed young users to serious mental harms, and intentionally misled the public about the safety of its platforms, among other things. This settlement is a monumental victory for the protection of America’s children and will fundamentally transform how the entire social media industry designs products for kids and teens. Under the settlement, Arizona will receive approximately $223 million. 

“For years, Meta pushed products on young people that were designed to addict them, despite the known risks and harms. The company then misled the public about the safety of their products to keep their profits flowing. This settlement marks a sea change in the way we regulate the use of social media platforms by young people,” said Attorney General Mayes. “One day, we’ll look back on today as the beginning of the end of the ‘bad old days,’ when children had unfettered access to products designed to addict them and expose them to serious mental harm.”

Attorney General Mayes also acknowledged that this problem extends well beyond one company and called on other companies to follow Meta’s lead as the first major platform to reach a comprehensive resolution on youth safety.

“YouTube, Snapchat, TikTok, and other tech companies should immediately follow Meta’s lead and adopt these stringent protections for their young users,” said Attorney General Mayes. “Our kids’ mental health and well‑being will always be more important than a tech company’s bottom line.”

The settlement requires Meta to implement a series of safety features on Instagram and Facebook, including:

• Hard cap daily time limits and “Productive Pauses” for children: for its two platforms, Instagram and Facebook, a combined two-hour daily time limit with mandatory pauses after 15 minutes of continuous use and again at 60 and 90 minutes to interrupt endless scrolling.  These limits remain in effect for five years. If Snapchat, TikTok, and YouTube adopt comparable terms, the daily limit on each platform will drop to 60 minutes for 10 years.
• Nighttime blocks restricting children’s access from 12:00 a.m. to 6:00 a.m.
• Limited school-time access for children, eliminating push notifications on weekdays from 8:00 a.m. to 3:00 p.m. during the school year.
• Robust age assurance measures to more effectively verify the age of young users.
• Safer, age-appropriate content controls, including stronger safeguards against bullying, content promoting eating disorders, and content related to suicide and self-harm.
• Stronger, more user-friendly parental controls.
• Limits on social comparison features, including beauty filters and visible “like” counts, that have been linked to poor mental health outcomes in kids and teens.
• Both the implementation and efficacy of the features will be regularly assessed by an independent auditor and the settling states.

These are groundbreaking changes to Instagram and Facebook and more significant and comprehensive than previously ordered by any court.  And perhaps most importantly, this settlement represents a down payment toward an industry-wide social media experience that allows kids to connect in a healthy way.

Beginning in 2021, nearly every attorney general in the country cooperated to investigate the social media industry for designing and promoting platforms to children and teens despite known harms. After a bipartisan, nationwide investigation found that Meta designed Instagram’s features to addict children while internally documenting the resulting mental health harms and failing to warn parents, the attorneys general sued Meta individually or as part of a consolidated federal lawsuit. This settlement resolves those cases and claims by the other settling states and territories. The settlement also resolves the states’ claims against Meta for its sharing of nonpublic information about Facebook users with third parties, like Cambridge Analytica, leading up to the 2016 election

The attorneys general of Alabama, Alaska, American Samoa, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New York, North Carolina, North Dakota, Northern Mariana Islands, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming joined the settlement.