The Attorney General's Office, the Century Council and the Arizona Alliance of Boys and Girls Clubs are partnering together to launch Ask, Listen and Learn: Kids and Alcohol Don’t Mix, a creative multimedia program designed to fight underage drinking.

The Ask, Listen, Learn program, developed by the Century Council in partnership with Nickelodeon, recognizes that the key to stopping underage drinking is early and often communication between parents and children. The progam, geared towards middle school, is unique in that it approaches the issues of underage drinking from two angles - children and their parents. The education materials are designed to facilitate a dialog between parents and children about the issue, the consequences and how to make the right decision when faced with the choice.

The program includes seperate materials for the parent and child:

• A parents’ booklet, detailing how to begin the conversation, sustain the conversation and make an impact on kids. It presents effective questions, data, conversation starters and answers to typical objections kids raise.
• A kids’ booklet, with interactive games and trivia cards explaining the facts about alcohol, addressing issues to avoid peer pressure, and providing creative ways to say “no.” It also includes an Action Against Alcohol Agreement that both kids and parents can sign.
• Asklistenlearn.com, produced by Nickelodeon, is a Website for kids with information on the dangers of underage drinking including monthly polls, information interactive games and videos, and more information on how to say no.
• Asklistenlearnparents.com, produced by Nickelodeon, is a Website for parents with information on how to have the conversation and links to additional national and local resources related to underage drinking